EducationUSA Implementing Partner Call for Proposals

The Embassy of the United States of America in Mongolia
EducationUSA Implementing Partner Call for Proposals
Proposals due September 27th, 2019 5:00pm

The Embassy of the United States of American in Mongolia is currently accepting proposals from organizations to implement the Department of State’s EducationUSA Advising Center program.  The embassy will fund the program via grant from the embassy to the selected implementing partner. 

EducationUSA is a global network of more than 430 Advising Centers managed by the Bureau of Educational and Cultural Affairs (ECA) at the U.S. Department of State.  EducationUSA Advising Centers actively promote U.S. higher education around the world by offering current, comprehensive, and accurate information about accredited U.S. postsecondary educational institutions and guidance to qualified individuals on how best to access opportunities to study in the United States.  Centers are staffed by professional advisers who adhere to ethical standards established by ECA. Many EducationUSA Advisers have first-hand experience studying in the United States and/or have received State Department-approved training about U.S. higher education and the advising process. They do not serve as agents or recruiters.

The embassy seeks an implementing partner to operate an advising center for Mongolians interested in studying in the United States and to U.S. higher education institutions hoping to recruit or attract Mongolian students.  Implementing partners should be legally registered Mongolian nongovernmental organizations with experience in providing educational advising, preferably to the United States.  

Advising centers should operate according to the following basic principles:

  • Services provided at no charge should include, at minimum, access to educational reference materials as appropriate and to an introductory group advising session;
  • Centers must be open to all persons, regardless of academic affiliation, and without bias based on age, gender, socio-economic level, race, religion, or physical disability. 
  • Advising centers must represent all accredited U.S. higher education institutions and cannot charge fees to accredited U.S. higher education institutions. 
  • All minimum principles are detailed in the EducationUSA Principles of Good Practice and Required Free Services documents, attached. 


All applications will be in English. Applications should include: 

  • Name, address, telephone number, e-mail address of the organization and name of contact person;
  • A brief description of the mission of the institution, its activities, and services offered to the community;
  • List of any projects or activities directly or indirectly related to educational advising;
  • Narrative statement of interest;
  • A detailed budget – proposals with cost sharing will be given first consideration; note grants typically will not exceed $45,000
  • CVs of the main staff of the project.


Educational advisers working in the centers should possess the following qualifications:

  1. A university degree in relevant field (Library Science, Linguistics, Education, or related field);
  2. Advanced written and spoken English language skills;
  3. A strong knowledge of the U.S. higher education system.

Proposals should also address the following:

Fee-based services: Detail if EducationUSA advisers will be dedicated full-time to EducationUSA, or will share their time with other responsibilities at the implementing organization.  If the implementing organization offers fee-based services, these services should be addressed in the narrative along with an explanation of how the organization will offer free EducationUSA services.  

Representing non-U.S. institutions: If the applicant represents non-U.S. higher education institutions, the narrative should clearly state how activities representing U.S. institutions will be separated from those representing other organizations. 

Use of the American Corner: The narrative must address how the Advising Center will offer advising and programs at the American Corner at the Ulaanbaatar City Natsagdorj Central Library.  The embassy currently operates an EducationUSA office at the American Corner and encourages proposals that include plans to use this space as offices and for advising. 

Outreach: Proposals should include outreach activities and a detailed description of those activities. Examples of outreach may include organizing and hosting education fairs or presenting at local high schools and colleges.  ECA’s emphasis on diversity should be considered when making plans for outreach activities, with a focus on non-elite and economically-disadvantaged groups.

Statistics Maintenance: Proposals should explain how the applicant organization will ensure that center staff will record advising center user statistics and enter them on a monthly basis into the EducationUSA database on the EducationUSA website.  Advisers should also be highly responsive to requests for information from the relevant Regional Education Advising Centers, the Public Affairs Section of the U.S. Embassy, and ECA.

Coordination and Communication: Proposals should explain how centers will coordinate with the relevant Regional Educational Advising Center, the Public Affairs Section, and one another when planning workshops, advising fairs, other public events in an effort to avoid simultaneously-planned activities so that visiting representatives of U.S. institutions can schedule participation in several events in a region.  Advisors should be extremely proactive in their communication with all and should plan on close cooperation and frequent activities in conjunction with the U.S. Embassy.

Proposals will be evaluated based on the organizations experience with education generally and advising for study in the United States in particular and the cost effectiveness of the proposed program.  Priority will be given to proposals that maximize free services and access hours for advisees.

Proposals should be sent to by September 27th, 2019 at 5:00pm. 


EducationUSA Center Level Requirements

EducationUSA Principles of Good Practice

EducationUSA Required Free Services